Maíz-Arévalo (2015) on jockery mockery on Spanish and English Facebook communities

(Image from patheos.com)

pr-2015-0012

Abstract: Understood as an umbrella term covering different phenomena (e.g.,
banter, teasing, jocular insults, etc.), mock impoliteness has long attracted the
attention of scholars. However, most of this research has concentrated on English
while other languages have been neglected. In addition, previous research
has mostly analyzed face-to-face interaction, generally ignoring computer-mediated
communication. This paper aims to redress this imbalance by analyzing
a particular case of mock impoliteness – i.e., jocular mockery – in two Facebook
communities (Spanish and English). More specifically, and following
Haugh’s (2010) and Haugh and Bousfield’s (2012) three inter-related dimensions,
this paper intends to answer three questions: (i) what triggers jocular
mockery in each corpus? (ii) How is it “framed”? And (iii) how do interlocutors
respond to it? To this end, two balanced datasets were gathered: one in (British)
English and one in (Peninsular) Spanish, consisting of 6,215 and 6,193 words
respectively. Results show that jocular mockery is pervasive in both datasets
and both British and Spanish users resort to it when confronted with bragging.
Likewise, both groups borrow framing strategies from face-to-face communication
but also employ other means afforded by Facebook itself. They also opt
for accepting it good-naturedly as a way to boost group rapport.
Keywords: jocular mockery, computer-mediated communication,

 

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