Félix-Brasdefer (2015): The Language of Service Encounters

A new book on service encounters:
Félix-Brasdefer (2015): The Language of Service Encounters: A Pragmatic-Discursive Approach. Cambridge: Cambridge University Press.

http://www.cambridge.org/wm-ecommerce-web/academic/landingPage/Service15

This book offers an account of service encounters in commercial and non-commercial settings. Grounded in naturally occurring face-to-face interactions and drawing on a pragmatic-discursive approach, J. César Félix-Brasdefer sets out a framework for the analysis of transactional and relational talk in various contexts in the United States and Mexico. This book investigates cross-cultural and intra-lingual pragmatic variation during the negotiation of service. The author provides a broad review of research on service encounters to date, and analyzes characteristics of sales transactions, such as participants’ roles, pragmatic and discourse functions of relational talk and address forms, the realization of politeness, and changes in alignment from transactional to relational talk.

 

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