Book chapter — Vietnam

Chew, C. L. G. (2009). Vietnam. In Bargiela, F. (Ed.), Handbook of business discourse (pp. 372-386). [S.l.] Edinburg Univ Press.  Retrieved from http://www.worldcat.org/title/handbook-of-business-discourse/oclc/430834881

The following is extracted from the beginning of the chapter:

“As an initial step towards locating Vietnam on the business discourse map, this chapter …… emphasises the understanding of the Vietnamese culture as a way of enhancing cultural literacy in this era of globalisation. By doing so, it hopes not only to broaden and deepen understanding of the topic but also to stimulate the development of research in business discourse.”

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